Published 1st November 2021
It is no secret that the letting agent market can be extremely competitive, as agents face enormous pressure to continually compete against their rivals on the same high street and online. As a result of this, it’s not uncommon for agents to struggle to build growth within their business. Many agents reach a bump in the road after growing their portfolio to a certain level, and struggle to expand their share of the market.
So, how can agents continue to grow and avoid letting their portfolio stagnate? At Kamma, we work with agents all over the country providing tools that allow them to both protect their business and find new ways to generate growth. We’ve seen many agencies flourish by taking new and innovative approaches to running their agency. Take Butler and Stag as an example, using Kamma’s insights they developed a portfolio tendering strategy that saw them grow their business by a whopping 40% in just 3 months – ultimately resulting in their best year to date!
Now, there are already several guides out there outlining the steps letting agents can take in order to help them grow their business, including focusing on the team, bringing in consultants and taking advantage of various PropTech services. But one thing that is often overlooked is ensuring you have the appropriate risk management tools in place to safeguard your customers against fines. This is a fundamental part of running a professional agency, and is the basis upon which you can start to build and innovate in more areas of your business.
Kamma can take your agency to the next level. Using our software helps to automatically safeguard your business, all whilst enabling you to make substantial operational and time savings. Nothing is more important than giving your clients peace of mind that their investments are protected. Having a system in place that can automatically provide insights across an entire portfolio and flag up potentially high-risk properties will take your agency to the next level. Kamma’s technology does all this for you 24/7 – and this is what makes Kamma’s clients leaders in portfolio tendering.
1. Kamma offers a professional system to safeguard client portfolios
2. Eliminate the risk of RROs (Rent Repayment Orders)
3. Land large portfolios using Kamma’s insights
4. Using Kamma’s products helps you differentiate you from small agents
5. Clients that use Kamma, project substantial growth gains even compared to other High Street agents
6. The government’s MEES initiatives are leading portfolio owners to seek agent that can actively improve their stock and protect from transition risk – Kamma can provide sophisticated energy efficiency data and analysis
7. Start-up agencies that work with Kamma have achieved huge portfolio gains in under two years
Kamma works with many different sized agencies to help them grow and find new ways to scale their business. Having an efficient safeguarding tool in place offers agents a way to stand out and can even be used as a sales enablement tool. It does not only enhance your proposition, but also ensures a smoother onboarding process for new clients. The agents that are the most prepared, informed and that utilise efficient risk management tools can usually bring the best deal to the table. For example, as Ellie Donaghy, Head of Lettings at Andrews Property Group commented:
“Where I think it [Kamma] has benefited us the most is in our acquisitions, where we have acquired branches in new areas and the previous agents haven’t been as compliant as we’d like them to be. Kamma very quickly gives us a picture of where they are [with their compliance], and how we are going to get them to a level that we deem to be acceptable.”
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